ABOUT GEOFF BEERS
From global brands to growing businesses
I’m an SEO and digital marketing consultant based in Cincinnati. I’ve spent over a decade running search, paid media, and affiliate programs, both in-house and through GEB Media. I offer senior-level marketing for businesses that don’t want the commitment of an agency.
My career in marketing
Each role taught me how to grow revenue under different constraints: a global retailer’s scale, a startup’s speed, and a small business’s budget.
2013–2016
Sunglass Hut
Ecommerce SEO Specialist, then Performance Marketing Manager
Grew search revenue from $3.9MM to $5.2MM annually by rebuilding the site architecture, launching dynamic meta tags and canonical URLs, and fixing broken international redirects that unlocked 300% growth in the UK and Australia. Later owned SEO, paid search, affiliate, and display for SunglassHut.com and led the agency team.
2016–2020
Pro Football Focus
Director of Digital Marketing
Responsible for consumer product revenue across fantasy football, player data, and betting. Ran SEO, paid search, affiliate, and display; managed $500K in direct spend across digital, podcast, and influencer channels; and optimized a $5MM budget through channel mix analysis. Named “Offensive Player of the Year” by the leadership team for building new revenue streams.
2020–NOW
GEB Media
Owner and Consultant
Manage SEO, Google Business Profile, Facebook ads, and websites for service contractors. SEO strategy and content planning for national manufacturers. Full-channel marketing for an education brand selling $120K+ in digital products a year, plus affiliate publishing, including a stock market YouTube channel that grew to 20,000 subscribers.
How I approach marketing
01
Revenue is the scoreboard
Ranking reports and traffic charts are easy to inflate. I tie every campaign to customers and revenue, so you know which channels are worth the money.
02
Fundamentals first
The biggest wins are sometimes basic: broad content targeting, broken links, important pages buried several clicks deep. I fix those before chasing anything new.
03
Depth wins
Most sites under-describe what they sell. Specifics like dimensions, model numbers, pricing factors, and real project stories separate ranking content from content that doesn’t.
04
Insights, not just numbers
Analytics platforms hand you numbers. I combine Search Console, Ahrefs, and revenue data with AI analysis so you get a clear answer about what to do next.
Tools I work in
Ahrefs, Google Search Console, Google Analytics, RankMath, BrightLocal, WordPress, Google Ads and Meta Ads, plus Claude and ChatGPT for analysis and content workflows.
Education
M.Ed., Sports Administration, Xavier University
BA, Industrial Relations, University of Cincinnati
Let’s talk about your business
Send me your website, and I’ll personally review your search visibility, Google Business Profile, and top competitors, then send you the changes most likely to grow your traffic and leads. No contracts, no pressure.