FORMER SUNGLASS HUT & PRO FOOTBALL FOCUS MARKETING LEAD
Digital Marketing, SEO and AI for Small Businesses.
I’m Geoff Beers. I’ve helped businesses of all sizes and niches accelerate their growth with proven digital marketing and search optimization strategies. From my career at Sunglass Hut and PFF to my work with independent contractors, I provide hands-on consulting and execution to help your business win new customers.
$5.2MM
Annual organic search revenue at Sunglass Hut
$5MM
Marketing budgets optimized through channel mix analysis
$120k+
Annual ecommerce sales managed for an education brand
10+ yrs
Running SEO, paid search, affiliate and social ads
What I can do for your business
One senior marketer across the channels that bring in customers, so all of your marketing efforts work together instead of in silos.
01
SEO & AI Search Visibility
Technical fixes, site structure, and content that ranks. I fix the fundamentals most sites get wrong, then build visibility in Google and AI tools like ChatGPT.
02
Local SEO & Google Business Profile
Show up in the map pack when nearby customers search. Profile optimization, service pages, review strategy and outreach for service businesses.
03
Paid Search & Social Ads
Google Ads and Meta campaigns built around leads and revenue, not clicks. Targeting, creative, and budget management with clear monthly reporting.
04
Direct Response Marketing
Postcards, events, signage, and referrals can drive significant revenue gains. I can help you map out the best alternative channels for your business.
Corporate-level experience, small business focus
I’ve owned marketing channels at a global retailer and a fast-growing sports media brand. Since 2020 I’ve applied the same discipline to businesses where every dollar has to work.
SUNGLASS HUT · 2013–2016
Turned around a declining search channel
Hired to fix organic search for SunglassHut.com. Grew natural search revenue from $3.9MM to $5.2MM, rebuilt the site architecture, and unlocked 300% growth in the UK and Australia by fixing broken international redirects. Became Luxottica’s go-to expert for natural search.
PRO FOOTBALL FOCUS · 2016–2020
Owned every consumer marketing channel
As Director of Digital Marketing, ran SEO, paid search, affiliate and display. Managed $500K in hands-on spend across digital, podcast and influencer channels, optimized a $5MM budget through channel mix analysis, and built new membership tiers and revenue streams.
GEB MEDIA · 2020–NOW
Hands-on work for growing businesses
SEO, Google Business Profile, Facebook ads and website management for trade contractors. SEO strategy and content planning for national manufacturers. Full-channel marketing for an education brand selling $120K+ in digital products a year.
How we work together
Start small, see the plan, then decide how much help you want. Review and assessment fees are credited toward ongoing work if you continue within 30 days.
STEP 1
Start with a review
A recorded walkthrough of what’s holding your site back and the fixes most likely to move your numbers.
Free, or $497 for the Quick Site Review
STEP 2
Get the full picture
A deep assessment of your search visibility, ads, tracking and competitors, delivered as a prioritized plan with a walkthrough call.
Assessments from $1,250
STEP 3
Put the plan to work
A one-time sprint to implement the fixes, or fractional monthly support where I run the work alongside your team.
Monthly support from $950/mo
How I work
Most of my clients are owner-operated businesses that want senior-level marketing without paying for an agency’s overhead.
You work with me directly
No account managers or junior handoffs. The person who builds your strategy is the person doing the work and answering your emails.
Fundamentals before tactics
The biggest wins usually come from fixing what’s already broken: site structure, missing pages, thin product details, tracking that doesn’t track. I start there.
Insights, not just numbers
I use AI to analyze Search Console, Ahrefs, and competitor data faster than any manual report, so you get clear answers about what to do next instead of a pile of charts.
Get a free site review
Send me your website, and I’ll personally review your search visibility, Google Business Profile, and top competitors. You’ll get a short recorded walkthrough of the three changes most likely to grow your traffic and leads, whether or not we work together.
Prefer email? geoff@gebmedia.com
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